East Lindsey District Council is committed to the major refurbishment of the existing Embassy Centre, a well established and popular live entertainment, conference and exhibition venue.

In addition to the upgrading of the Embassy Centre facilities three prime frontage pub/restaurant units will be created which will benefit from direct access from the Grand Parade frontage allied to linkage on to the Embassy foyer.

The Embassy Centre's main auditorium seats up to 1,000 in conference style and up to 1,158 for concerts.

The Centre is established as a regional attraction and as such helps to anchor other compatible A3/leisure operations with a significant programmer of events all the year round.